by
ajnspencer
@ 10/04/08 - 09:34:16
Now, before I start, don't get me wrong, I'm not paranoid, I know we're always tracked on the net and... well, I dont actually give a toss most of the time.
I know at home my ISP tracks my useage but probably doesn't really doing anything with it... (ooh look, he's uploading MORE photos...)
I know at work my useage is tracked and if I look at nudie pictures or pages detailing the correct way to make a bomb a little flag will raise in the central IT areas.
I know when I type search terms into Google it makes a note and I know when I move from one site to another the other site knows where I've come from.
I know the government track people surfing for dodgy things like bomb making and the purchasing of chemicals used to make same, online and offline... I don't care...
The one thing I dislike is knowing people are tracking me purely so they can spam me with "targetted" advertising...
Most people know what happened with Facebook last year when they brought in their little behind the scenes tracking without really telling anyone and making it a default.
They had to run away with their tails between their legs under a serious PR disaster.
Well now BT, Talk Talk and Virgin have all signed up to start using a new system called Phorm.
This will be installed at ISP level and everything you do on the web will be diverted through a Phorm server which will track where you're going and what you're doing with cookies on your own computer and on remote sites so they can then throw targetted advertising at you on participating websites.
There are various things about this I don't like...
1) It's opt-out, not opt-in on at least two of the ISPs above. This means you'll be entered into it by default and you have to track down the opt-out option to switch it off.
2) It's very defensive against anyone refusing... If you clear the cookies from your computer or use a cookie blocker to stop them creating Phorm will blacklist your IP address and stop you accessing the net for a short time... and the IP addresses of anyone else in the same group as you.
3) They're hiding it behind something good... they're selling it as an anti-phising tool, allegedly blocking access to phishing sites.
OK, who nowardays is dumb enough to be taken in by "we're so and so bank, please enter your details" emails? They're plugged so heavily now nobody will be moronic enough these days, surely?!
It's also not as good as they'd like to suggest, reports are saying they wont use anything more technical than having a list of unwanted sites and blocking them.
That doesn't work, phishing sites are cleverer than that, you need to be running keyword algorithms, reffering checks etc.
So the one good aspect is actually largely innefective...
4) It's advertising... Now I hate advertising, on TV, on the radio and online. I use Firefox and Adblocker to stop online banners and other ads, no google ads on pages, no banner ads, no pop-ups, pop unders, interstitials, flash scripts etc, etc.
If I see it once, Adblocker takes it out for good at the server source, one banner, and an ad server gets blocked forever.
But of course that wouldn't be allowed here, we'd not only have to be targetted but any attempt to block it... removes access to the web.
The people behind this are quite outstandingly arrogant about their system, forcing it through when even local groups have said it's illegal in it's current form.
If this really is an opt-out service that will be installed regardless it means new users may know but current users could be left unknowing, in which case it's an illegal tracking of people's personal data.
But Phorm seem quite defiant right now they'll push it in and make it opt out... because of course opt in might hit their profits.
And that's what this is all about, not safety, not security, not guarding against phishing...
It's purely about the company behind Phorm making money by finding out what we like and jamming unblockable ads down our throats.
Which bothers me a little.